License Plate Reader Usage & Privacy Policy

What is the Purpose?

The shopping center utilizes License Plate Reader (LPR) technology for the purpose of Crime Prevention and Law Enforcement Investigations. LPR data is NOT used by the shopping center or third parties for marketing solicitations or target marketing.

Crime Prevention

LPR data may be shared in real time with local law enforcement for the purposes of criminal investigations, including but not limited to:

-Identifying persons that have been legally banned from the property by law enforcement.

-Identifying owners /tenants in emergency situations.

-Assist law enforcement with criminal investigations

Confidentiality of information

LPR data is collected automatically when a vehicle accesses the shopping center through any of the six available entrances and the camera reads the license plate.

-The LPR system monitors all entrances 24 hours per day, 7 days per week.

-LPR reads are not 100% accurate and may require a visual verification between the LPR data that was read and the actual license plate. This can be accomplished by comparing the photograph of the vehicle taken by the LPR system at the time of the read, or by looking at the actual vehicle.

-Data reads include the license plate number, a photograph of the license plate and time entered on private property.

-We are required by law to surrender LPR data if requested by Court Order.

Who can I contact if I have a question?

-If you have questions regarding the LPR program, please contact the shopping center at

This policy pertains to data collected automatically from the LPR system. We reserve the right to update this policy.